The Culting Of Brands Turn Your Customers Into True Believer

Titulo: The Culting of Brands Turn Your Customers Into True Believers Autor:Douglas Atkin Editora: Portfolio Ano: 2005 Descrição: "230 páginas em brochura, formato 21 x 14 cm, ótimo estado, sem grifos. Carimbo da Embaixada dos Eua, e de repasse, na folha de rosto. - -Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way religious cults recruit members—and, he says, thats a good thing. To him, cults are little more than well-defined affinity groups engaging in a few activities outsiders find unusual because they believe something different. Yet his superficial consideration of groups like the Unification Church and the Landmark Forum rarely gets into the specifics of those belief systems, instead presenting a fuzzy image of people bonding together to give their lives meaning...MB44"