The 1% Windfall How Successful Companies Use Price To Profit And Grow

Livro usado, em capa dura, obra em inglês, com anotaóes a caneta nas folhas de guarda e na última folha do livro além de pouquíssmos sublinhados que não comprometem a leitura, com 224 páginas em bom estado -  código 538892 LF localização E002P05  - título completo The 1% Windfall How Successful Companies Use Price to Profit and Grow Sinopse "This breakthrough 'how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations." -- Richard Spaulding, Member of the Board of Directors, Scholastic Corporation   Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices