Food Product Development

Sinopse Product development from refining an established product range to developing completely new products is the lifeblood of the food industry It is however a process fraught with risk often ending in failure What are the keys to making the process a success Based on a wealth of experience gathered over 40 years Food Product Development provides the answers After an introductory chapter the first half of the book considers the four core elements of product development the overall business strategy which directs product development the various steps in the product development process itself the knowledge required to fuel the process and last but not least keeping product development focused on consumer needs and aspirations The second part of the book looks at managing the product development process in practice with four case studies of successful product launches It also discusses how to evaluate and improve the process to make future product innovation more successful Filled with examples and practical suggestions and written by a distinguished team with unrivalled academic and industry expertise Food Product Development will be an essential guide for R D and product development staff and all managers concerned with this key issue throughout the food industry Peso 0725 kg ISBN10 0849312094 ISBN13 9780849312090 Número de páginas 256 Ano de edição 2001 Idioma Inglês Tipo de produto Livro Engenharia Engenharia Financeira Dicionários Almanaques Tipo de produto Novo e Impresso