Customer Relationship Management : A Databased Approach

Sinopse Customer Relationship Management A Databased Approach offers the promise of maximized profits for todays highly competitive businesses This innovative book provides readers with the tools and techniques to effectively use CRM It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications Critical marketing issues like optimum resource allocation purchase sequence and the link between acquisition retentions and profitability are also examined on the basis of empirical findings Peso 0735 kg ISBN10 0471271330 ISBN13 9780471271338 Número de páginas 352 Ano de edição 2006 Idioma Inglês Tipo de produto Livro Administração e Negócios Marketing Tipo de produto Novo e Impresso